business & branding
Urban Streetwear Campaign
k.b0y_, aka Krystian Shine, is a Birmingham-based Vlogger and Influencer.
This commercial photoshoot was comissioned to capture Krystian’s first ever range of merchandise with flair.
The k.b0y_ brand guidelines lay out a cool and daring manifesto:
Urban streetwear and clothing. Rules & restrictions dictate our society. One rule that applies to us all, is the necessity of growing up. Stay obedient. Avoid risk. Obey.
We aren’t born to do as we’re told
Not just a brand. Not a source of uniformity. Not a profit-obsessed organisation.
Birmingham City Centre gave us a range of urban backdrops including railway tunnels, walls covered in street-art, and canalside locations.
I really enjoyed working with our awesome models who were fantastic and professional throughout even when we got rained on!
Digital Marketing Agency: @strategyplusweb
Models: @k.boy_ @shaun_pelayo @inked_ror92 @katielouisecarter_ @philiphoughton_
Artistic Direction: @danjricardo @mshiney_